Industry leading start up was born out of a digital agency!
Brandon Burns from RunwayHQ sat down with InSite Logic founder and entrepreneur David Stewart!
Brandon Burns from RunwayHQ sat down with InSite Logic founder and entrepreneur David Stewart! Having spent the better part of 40 years in the digital, print and software industry, David talks about what has contributed to his ability to be successful in multiple companies and how having good mentors is key!
From building and exiting a business, creating and successfully growing print magazines, to pivoting to a new business born out of a problem experienced first hand. David is a true entrepreneur and someone who understands the challenges with starting up.
“We are using it in property at the moment, because that’s where we have come from,” he said.
But any business with an interactive website could use the system, which could be bolted on to any customer relation management system.
“We want to branch out to other investors — technology investors, investors that might come from a retail background — because the product will work there as well,” he said.
It was important for companies to build databases to communicate with customers, particularly millennials who researched most of their major purchases online, Mr Stewart said.
“The interesting thing with millennials, they are great researchers but they are bad verbal communicators, they don’t like talking to sales people,” he said. “They know what they want, they just want to be able to go and buy it.”
He said InSite Logic’s program, which worked with company databases, helped identity when people were ready to buy.
Insite Logic employs nine people but has space for 30 staff. It intends to have completed its investment process this month or next and would welcome interest from Geelong investors.
[Source: Insite Logic to develop sales presence around Australia : By Dave Cairns for http://www.geelongadvertiser.com.au/]
